Zayna

Social Media App for Expectant Mothers

Role

Duration

UX/UI Designer

6 days

Sep. 28 2023 - Oct. 2, 2023

Objective

Tools

To create a social mobile app for pregnant mothers that shares expert information and fosters community.

Figma, Google Docs

Context

Challenge for Maternal Ai Start Up Interview Screening

The Challenge

This was the 6 day challenge I received from a Maternal Health Ai Start Up for their interview screening:

"Design a social media mobile app named "Zayna" for pregnant moms.

Constraint: Your design should not exceed 10 Figma screens.

Our goal is to keep things as open-ended as possible to allow you to showcase your design and problem-solving skills. Hence, you have total freedom to own and define the scope of what Zayna does."

Background

Skip to App Demo

Pregnant moms often seek a sense of connection, knowledge, and emotional support during their pregnancy, but existing social media platforms may not adequately address their unique needs. Our goal is to design a dedicated social media app that empowers pregnant moms to connect with one another, share their experiences, access expert advice, and celebrate the milestones of pregnancy in a safe and supportive digital space.

Problem Statement

How might we create a user-centric social media experience for pregnant moms that:

Fosters a supportive community, provides valuable information
Encourages active engagement throughout their pregnancy journey
Ensures a safe and secure environment?

Competitive Audit

I conducted a competitive audit by finding 3 potential competitors and comparing their strengths and weakness. Here are my summarized findings:

The Bump:

Strengths:

Content Variety: Offers a wide range of pregnancy-related articles, videos, and expert advice.
Community: Has a large and active community forum where users can connect and share experiences.
Tracking Tools: Provides pregnancy tracking features and a due date calculator.
Mobile App: Offers a user-friendly mobile app for on-the-go access.

Weaknesses

Privacy Concerns: Some users have expressed concerns about data privacy and information security.
User Experience: The app's interface can be overwhelming for new users.

What to Expect

Strengths:

Comprehensive Information: Provides detailed information on every stage of pregnancy and parenting.
Community Support: Features a highly engaged community with active discussion forums.
Personalization: Offers personalized content based on the user's due date.
Integration: Integrates with a pregnancy tracker and a baby registry.

Weaknesses

Intrusive Ads: Users often complain about the frequency of ads within the app.
Learning Curve: The wealth of information can be overwhelming for first-time users.

Baby Center

Strengths:

Large User Base: One of the most popular pregnancy and parenting websites globally.
Expert-Backed Content: Provides content developed in partnership with medical professionals.
Community Engagement: Offers active forums and groups for users to connect.
Diverse Content: Covers various aspects of pregnancy, parenting, and child development.

Weaknesses

Ad-Supported: Like many free platforms, it relies heavily on advertising.
Data Privacy Concerns:Users have expressed concerns about data security.
Interface Clutter: Some users find the website's interface cluttered with information and ads.

Key Takeaways:

Content Quality:

Competitors focus on providing comprehensive pregnancy and parenting information.

Community Engagement:

Engaged communities are a common theme, emphasizing the importance of social support.

Privacy Concerns:

Addressing user privacy and data security is essential to build trust.

User Experience: Simplifying the user interface and reducing intrusive ads can improve the overall user experience.

Personalization:

Offering personalized content based on the user's stage of pregnancy can enhance engagement.

Persona + UX Flow

Given the time constraint, I decided to focus on one user persona and their user experience

Persona:

Expectant Emily

Emily

28 | Married | Marketing Manager | First Time Mom, 2nd Trimester

Needs and Goals:

Emily is excited about her first pregnancy but often feels overwhelmed by the abundance of pregnancy information online.
She wants a safe space where she can connect with other expectant moms, ask questions, and share her experiences.
Emily is looking for expert advice on insomnia, prenatal exercises, and preparing for childbirth.
As a working professional, she values time efficiency and needs an app that provides relevant information and support conveniently.

Expectations from the App: