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Zayna

Social Media App for Expectant Mothers

Role

Duration

UX/UI Designer

6 days

Sep. 28 2023 - Oct. 2, 2023

Objective

Tools

To create a social mobile app for pregnant mothers that shares expert information and fosters community.

Figma, Google Docs

Context

Challenge for Maternal Ai Start Up Interview  Screening

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The Challenge

This was the 6 day challenge I received from a Maternal Health Ai Start Up  for their interview screening:

"Design a social media mobile app named "Zayna" for pregnant moms. 

Constraint: Your design should not exceed 10 Figma screens.

Our goal is to keep things as open-ended as possible to allow you to showcase your design and problem-solving skills. Hence, you have total freedom to own and define the scope of what Zayna does."

Problem Statement

How might we create a user-centric social media experience for pregnant moms that:

  1. Fosters a supportive community, provides valuable information

  2. Encourages active engagement throughout their pregnancy journey

  3. Ensures a safe and secure environment?

Competitive Audit

I conducted a competitive audit by finding 3 potential competitors and comparing their strengths and weakness. Here are my summarized findings:

Strengths:

  • Content Variety: Offers a wide range of pregnancy-related articles, videos, and expert advice.

  • Community: Has a large and active community forum where users can connect and share experiences.

  • Tracking Tools: Provides pregnancy tracking features and a due date calculator.

  • Mobile App: Offers a user-friendly mobile app for on-the-go access.

Weaknesses

  • Privacy Concerns: Some users have expressed concerns about data privacy and information security.

  • User Experience: The app's interface can be overwhelming for new users.

Strengths:

  • Comprehensive Information: Provides detailed information on every stage of pregnancy and parenting.

  • Community Support: Features a highly engaged community with active discussion forums.

  • Personalization: Offers personalized content based on the user's due date.

  • Integration: Integrates with a pregnancy tracker and a baby registry.

Weaknesses

  • Intrusive Ads: Users often complain about the frequency of ads within the app.

  • Learning Curve: The wealth of information can be overwhelming for first-time users.

Strengths:

  • Large User Base: One of the most popular pregnancy and parenting websites globally.

  • Expert-Backed Content: Provides content developed in partnership with medical professionals.

  • Community Engagement: Offers active forums and groups for users to connect.

  • Diverse Content: Covers various aspects of pregnancy, parenting, and child development.

Weaknesses

  • Ad-Supported: Like many free platforms, it relies heavily on advertising.

  • Data Privacy Concerns:Users have expressed concerns about data security.

  • Interface Clutter: Some users find the website's interface cluttered with information and ads.

Key Takeaways:

Content Quality:

Competitors focus on providing comprehensive pregnancy and parenting information.

 

Community Engagement:

Engaged communities are a common theme, emphasizing the importance of social support.

 

Privacy Concerns:

Addressing user privacy and data security is essential to build trust.

User Experience: Simplifying the user interface and reducing intrusive ads can improve the overall user experience.

 

Personalization:

Offering personalized content based on the user's stage of pregnancy can enhance engagement.

Persona + UX Flow

Given the time constraint, I decided to focus on one user persona and their user experience

Persona:

Expectant Emily

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Emily

28 | Married | Marketing Manager | First Time Mom, 2nd Trimester 

Needs and Goals:

  • Emily is excited about her first pregnancy but often feels overwhelmed by the abundance of pregnancy information online.

  • She wants a safe space where she can connect with other expectant moms, ask questions, and share her experiences.

  • Emily is looking for expert advice on insomnia, prenatal exercises, and preparing for childbirth.

  • As a working professional, she values time efficiency and needs an app that provides relevant information and support conveniently.

Expectations from the App:

  • Access to a supportive community of fellow first-time moms.

  • Reliable and evidence-based pregnancy information.

  • Features that allow her to track her pregnancy progress.

  • An intuitive and user-friendly interface for easy navigation.

UX Flow:

Zayna.png

Sketches

Based on the UX Flow, I made a couple sketches of potential frames:

Page1.jpg
Page3.jpg
Page2.jpg
Page4.jpg

Lofi Prototype

With the Persona, UX Flow, and Sketches in mind, I designed this Lofi Prototype:

*The lofi prototype has a couple bugs in the interactivity please click through the screens

Final Figma Preview

Here is the clickable Final Figma Preview!

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